Sellers Offer Creative Marketing Strategies for Buyers

Today’s northern New Jersey real estate market is not without its challenges, mostly due to limited optimal inventory and buyer psychology.  Today, a good real estate agent is spending a great deal of time and effort bringing both parties (buyer and seller) to a consensus.  Sellers are apprehensive about leaving money on the table, and buyers are unsure if they should hold out for a better deal down the road.  This ends up causing a stalemate.  Sellers who are eager to sell are open to creative marketing strategies, such as a home sale contingency, offering seller concessions, rent with the option to buy and some will even consider owner financing, all in the attempt to accommodate a potential buyer’s situation. 

Buyers paying cash - you are king!  We are seeing low, low, low offers from cash buyers who known they are king!

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